Photo: GrantFoto HMUA: Kiss&Makeup Houston

Juanita Maldonado




Juanita Maldonado is 23 years old and a native of Weslaco, Texas. She became a first-generation graduate in December of 2019 from the University of Texas Rio Grande Valley. Juanita became a Cum Laude graduate with a Bachelor of Arts in Mass Communication. While at UTRGV she spent her time being a Sports Reporter and Sports Editor for the university’s newspaper.


Juanita is no stranger to pageants and modeling. This past February she walked in New York Fashion week for Regina’s Couture. Her journey in pageantry kicked off in 2014 at the Miss Weslaco pageant. In the last six years she has emceed, judged and competed in several pageants. Juanita has won numerous titles which include Miss Globe South Texas, Miss Hidalgo County, Miss Texas Belleza Latina and Miss Belleza Latina International, among others.


She has a deep desire to help her community and wants to change lives through her platform Empowering Mindsets. Her platform aims to empower others to be the best version of themselves that they can be. She wants to use her life story to make an impact in the lives of others and show them that despite whatever obstacles they have gone through in life, you can overcome it and obtain whatever you set your mind to. She wants to use her voice to make a change because she believes that if she can make an impact in at least one life, she then has made a big difference.


Juanita promotes her platform by speaking to children at schools, speaking at school functions, attending career days and being a speaker at workshops. She recently launched an Instagram and Facebook page, Empowering Mindsets, to expand her platform even further. The main purpose of the page is to get as many people as possible to share their story with the hopes of making an impact and making a change in more lives. Since social media is such a powerful platform, she believes that such a powerful tool like this can be used to make a positive change. Social media is a great way to reach a wider audience which is what she wants for her platform.


As the Miss United World Ambassador, Juanita hopes to promote unity which is what the Miss United World pageants are all about. She wants us all to work together in and out of the pageant community to make a difference, because when we work UNITED we can achieve so much more than when we stand alone.


Photo: GrantFoto HMUA: Kiss&Makeup Houston